The 3 Rules To Getting Clients Online
Getting clients from YouTube, Facebook, and other non-traditional sources is not as hard as you think.
How To Fit It All Into Your Schedule
It’s not a matter of not having time, says tech columnist Jeff Bennion, it's a matter of time management.
The Hidden Threat: How Fake Identities used by Remote Employees Put Your Business at Risk—and How to Defend Against This
Based on our experience in recent client matters, we have seen an escalating threat posed by the Democratic People’s Republic of Korea (DPRK) information technology (IT) workers engaging in sophisticated schemes to evade US and UN sanctions, steal intellectual property from US companies, and/or inject ransomware into company IT environments, in support of enhancing North Korea’s illicit weapons program.
November In Legal Podcasts: Elections, Lawyerists, And Exploding E-Cigarettes
Our November in podcasting started with a bang...
How To Know For Sure If An Internet Marketing Service Is A Scam
With all of the conflicting information out there, how can you tell whether paying for an online marketing service will work for you?
Does Social Media Do Any Good At All In Marketing?
Technology columnist Jeff Bennion walks through the different social-media platforms... and expresses skepticism.
A Curated Version Of Yourself
Why do lawyers fall prey to whatever is the latest and greatest in the online world?
Why Better Financial Acumen is the Key to Law Firm Success in 2025
From training to technology, uncover the essential steps to futureproof your law firm in a competitive market.
Should Law Firm Marketers For Solos And Smalls Have Some Skin In The Game?
Should law firm marketers be held accountable for their work -- and if so, how? Thoughts from small-firm columnist Carolyn Elefant.
The Practice: When Nothing’s Working
Some tips from Brian Tannebaum on when to reevaluate the ways you've been marketing and advertising your small law firm's practice.
A Law School Finally Admits That Its Graduates May Never Be Employed ‘At All’
What will it take to keep people from applying to law school? Perhaps a warning label like this one is needed.
Inside Straight: ‘Litigation Highlights!’ And Law Firm ‘Annual Reviews’
An in-house lawyer receives an e-mail from a law firm with the subject line, "Litigation Highlights!" Does she pop it open? Probably not; it sounds like an advertisement. Is there a subject line that stands a better chance of success?
Gen AI: Your Legal Research Assistant, Not Your Replacement
Here's how you can spend more time practicing law, and less time sorting, sifting, and summarizing.
Quote of the Day: What do you mean by ‘purported’?
[T]his might be a helpful alert to lawyers who are hiring someone to try to promote their sites: It’s possible that the promotion might consist of behavior that is par for the course for purported penis enlargement products, but not really in keeping with the sort of reputation that lawyers generally seek to cultivate. — […]
Size Matters: Mr. Small
Sometimes, the name chosen by your parents guarantees that you will be a success. The luckiest of all, for our purposes at least, are those chosen few with the last name Small. First, you are guaranteed to come up on a Google search for "small law firm." Second, your name says it all. How much clearer can you get than Mr. Small's Small Firm? And you can have fun with marketing, too....
Small Firms, Big Lawyers: Are You Master of Your Domain?
In this day and age, it's not enough just to come up with a good law firm name. You also need to come up with a good law firm domain name. Small firm columnist Jay Shepherd has some tips on how to choose the right one....
Dear Firms: A Rejection Letter Is Not A Marketing Opportunity
Should a law firm try to market itself to job applicants it has just rejected? Maybe not -- some rejected job-seekers can be pretty sensitive.
Size Matters: An Important Victory For Small-Firm Advertising
Law firm advertising is expensive and certain methods may be cost-prohibitive for small firms. For instance, a small firm may not be able to afford a television or print campaign. Enter online marketing including, among other things, Google AdWords and sponsored links. In 2009, a law firm filed a lawsuit in Wisconsin state court challenging […]